Free shipping for all orders over Rs 500,000
About Us
FROM THE BEGINNING, OUR MISSION HAS BEEN FINE JEWELRY FOR EVERY DAY, FOR OUR DAMN SELVES.
We believe in jewelry as an expression of self: that it can mean whatever you want; that you can wear it when you want, buy it when you want, gift it, celebrate with it, reward yourself with it and keep it forever.
“I founded SAJ because I saw a jewelry industry that was built for men gifting women and not women celebrating themselves. To me, the truest expression of SAJ is mutual uplift: all of us supporting each other, and you, our community, feeling empowered to invest in yourself and, in turn, the community around you.”
–Sheikh Ayub, CEO
Inspired By You
SAJ is an abbreviation for “Sheikh Ayub Jewelers” which is a jewelry brand originated only in Rawalpindi/Islamabad, Pakistan.
A family migrated from Amritsar (India) to Rawalpindi (Pakistan) in 1947 and got settled in Rawalpindi since then. Sheikh Latif, father of Sheikh Muhammad Ayub, started his business of Gold and Silver jewelry with the name ‘’Sheikh Latif and Sons’’ where all his sons worked together.
Sheikh Muhammad Ayub, later got separated from his family in 1990 and initiated his own business with the name SAJ (Sheikh Ayub Jeweler), located in New Sarafa Bazar. After immense success, he upgraded his business in multiple outlets and finally created a business hub in September 2009 in Chaklala Scheme 3. Here he registered his brand SAJ, along with his 2 sons, Sheikh Bilal Ayub and Sheikh Waqas Ayub as his partners in Business.
Currently SAJ is one of the largest jewelry stores of Rawalpindi / Islamabad. It is also planning to capture the global market by registering the firm internationally and to open the stores where it’s needed.
Behind The Brand
Meet the passionate individuals who drive our brand forward, all working tirelessly to bring you the finest jewelry.
Sheikh Bilal
Director Finance
As our Director of Finance, Mr. Sheikh Bilal leads our financial strategy, ensuring fiscal responsibility and sustainable growth for our organization.
Sheikh Waqas
Director Sales
As our Director of Sales, Sheikh Waqas spearheads our sales efforts, driving revenue growth and fostering valuable client relationships.
Aasma Ahmad
Director Marketing
As our Director of Marketing, Aasma Ahmad orchestrates our brand's storytelling, promotions, and engagement strategies, creating a vibrant connection with our audience.